The Tourism Expert: Christophe Lavaut on Rethinking Destination Strategy
As AI reshapes travel discovery and destination visibility becomes more fragmented, Christophe Lavaut explores why tourism brands must move beyond promotion and rethink how they can build up alternative sources of revenue.
Youri Sawerschel, founder of Creative Supply, sits down with Christophe Lavaut, Director of Ain Tourisme, to discuss what it really takes to rethink destination branding today. As AI changes how travellers discover places, visibility becomes increasingly fragmented, and many destinations struggle to differentiate.
In this conversation, they explore the key shifts impacting destination strategy, from the loss of singularity and standardised storytelling to funding challenges and the need for stronger alignment between public institutions and private stakeholders. Christophe shares practical perspectives on how destinations can move beyond promotion and start working on perception, coordination, and long-term brand positioning.
Want to grow your destination brand?
At Creative Supply, we help tourism boards, DMOs (destination management organisations), public institutions, hospitality groups, and place-based businesses clarify their positioning and build stronger destinations. Our work combines strategy, branding, and AI-powered insight to help destinations become more distinctive, credible, and resilient.
👉 Contact us to explore how we can support your destination or place brand.
The Tourism Expert: Christophe Lavaut on Rethinking Destination Strategy
Youri Sawerschel, founder of Creative Supply, sits down with Christophe Lavaut, Director of Ain Tourisme, to discuss what it really takes to rethink destination branding today. As AI changes how travellers discover places, visibility becomes increasingly fragmented, and many destinations struggle to differentiate.
In this conversation, they explore the key shifts impacting destination strategy, from the loss of singularity and standardised storytelling to funding challenges and the need for stronger alignment between public institutions and private stakeholders. Christophe shares practical perspectives on how destinations can move beyond promotion and start working on perception, coordination, and long-term brand positioning.
Want to grow your destination brand?
At Creative Supply, we help tourism boards, DMOs (destination management organisations), public institutions, hospitality groups, and place-based businesses clarify their positioning and build stronger destinations. Our work combines strategy, branding, and AI-powered insight to help destinations become more distinctive, credible, and resilient.
👉 Contact us to explore how we can support your destination or place brand.
The Tourism Expert: Christophe Lavaut on Rethinking Destination Strategy
As AI reshapes travel discovery and destination visibility becomes more fragmented, Christophe Lavaut explores why tourism brands must move beyond promotion and rethink how they can build up alternative sources of revenue.
Youri Sawerschel, founder of Creative Supply, sits down with Christophe Lavaut, Director of Ain Tourisme, to discuss what it really takes to rethink destination branding today. As AI changes how travellers discover places, visibility becomes increasingly fragmented, and many destinations struggle to differentiate.
In this conversation, they explore the key shifts impacting destination strategy, from the loss of singularity and standardised storytelling to funding challenges and the need for stronger alignment between public institutions and private stakeholders. Christophe shares practical perspectives on how destinations can move beyond promotion and start working on perception, coordination, and long-term brand positioning.
Want to grow your destination brand?
At Creative Supply, we help tourism boards, DMOs (destination management organisations), public institutions, hospitality groups, and place-based businesses clarify their positioning and build stronger destinations. Our work combines strategy, branding, and AI-powered insight to help destinations become more distinctive, credible, and resilient.
👉 Contact us to explore how we can support your destination or place brand.
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