Nuage
A Parisian flagship of slow luxury
Nuage
Industry
Hospitality & Retail
Location
Paris/France
Services
Featured
Client’s mission
Relaunch a century old family hotel in the heart of the 8th district in Paris.
Creative Supply challenge
Find a way to compete with luxury palaces without their infrastructures.
Strategic direction
Position the hotel as a "Parisian slow luxury flagship", in the true Parisian way.
Creative direction
A minimalist aesthetic inspired by high-end French fashion houses.
The highlight
30% increase in revenue following the relaunch and dozens of free media coverage, from Forbes to Marie-Claire magazines.
Olivier Breuil
- Owner of NUAGE
"We chose Creative Supply because of their hotel and branding expertise to support us in redesigning the concept of our Parisian luxury hotel. The concept developed with Creative Supply serves as a common thread in marketing and operations and facilitates our strategic choices. In retrospect, working with Creative Supply was an essential investment for the success of our project”.
Monocle Magazine
“The mood is agreeably relaxed and even breakfast is a take on slow food that’s worth lingering to enjoy.”
ELLE
“NUAGE presents itself as a serene interlude in the tumult of the capital. Here, we savor the present moment.”
Forbes
“A haven of serenity and calm amidst the tumult of one of the world’s most popular tourist destinations.”
IDEAT
“In the heart of the 8th arrondissement, Nuage has taken up the challenge of slow-living. Disconnection guaranteed.”
Madame Figaro Japan
“An urban retreat enveloped in soft clouds.“
Industry
Hospitality & Retail
Location
Paris/France
Services
Featured
Client’s mission
Relaunch a century old family hotel in the heart of the 8th district in Paris.
Creative Supply challenge
Find a way to compete with luxury palaces without their infrastructures.
Strategic direction
Position the hotel as a "Parisian slow luxury flagship", in the true Parisian way.
Creative direction
A minimalist aesthetic inspired by high-end French fashion houses.
The highlight
30% increase in revenue following the relaunch and dozens of free media coverage, from Forbes to Marie-Claire magazines.
Olivier Breuil
- Owner of NUAGE
"We chose Creative Supply because of their hotel and branding expertise to support us in redesigning the concept of our Parisian luxury hotel. The concept developed with Creative Supply serves as a common thread in marketing and operations and facilitates our strategic choices. In retrospect, working with Creative Supply was an essential investment for the success of our project”.
Monocle Magazine
“The mood is agreeably relaxed and even breakfast is a take on slow food that’s worth lingering to enjoy.”
ELLE
“NUAGE presents itself as a serene interlude in the tumult of the capital. Here, we savor the present moment.”
Forbes
“A haven of serenity and calm amidst the tumult of one of the world’s most popular tourist destinations.”
IDEAT
“In the heart of the 8th arrondissement, Nuage has taken up the challenge of slow-living. Disconnection guaranteed.”
Madame Figaro Japan
“An urban retreat enveloped in soft clouds.“
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