Hospitality & Retail
Luxury

Gilda

A new design classic for Andermatt

Industry
Hospitality & Retail
Luxury
Location
Andermatt/Switzerland
Featured
Client’s mission
Market "Gilda", a luxurious residence in Andermatt, Switzerland, for international property buyers.
Creative Supply challenge
Develop a high-end brand and a full suite of communication tools to support sales in a discerning market.
Strategic direction
Position Gilda as "A new design classic for Swiss Alpine living", to echo the ‘modern Bauhaus’ design of the building.
Creative direction
A timeless visual identity made of custom typography, soothing colours, and bespoke illustrations by Jason Brooks.
The highlight
75% of the residences sold within 6 months following the brand launch.
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