Client’s mission
Create a common design identity for the all-day dining restaurants of the Airelles Collection, from Saint-Tropez to Courchevel.
Creative Supply challenge
Design a cohesive identity for La Table that reflects the Airelles brand and yet adapts to the different locations.
Creative direction
Develop a flexible branding system with consistent logos, location-specific icons (e.g. lingonberry for Courchevel, rosemary for Saint-Tropez) and location-specific colour palettes.
The highlight
Global media coverage in Forbes, ELLE and Condé Nast Traveller increasing brand awareness.
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