Location
Zurich/Switzerland
Client’s mission
Revitalise the brand of Zurich's historic Hotel Seidenhof as part of its renovation.
Creative Supply challenge
Reflect the hotel's storied past and contemporary aspirations to ensure it stands out.
Strategic direction
Position Seidenhof as "Zurich’s gathering place since 1902", highlighting its legacy as a hub where traders and locals converge.
Creative direction
A timeless visual identity inspired by silk, with lines symbolising threads in motion, city maps, and encounters.
The highlight
Extensive media coverage following the reopening, including in the Zürcher Tagesanzeiger and the NZZ.
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