Hospitality & Retail
Branding
Customer Experience
Digital Design

Mona

A cruise without leaving the shore in Montreux

Project info
Mona
Industry
Hospitality & Retail
Location
Montreux/Switzerland
Services
Branding
Customer Experience
Digital Design
Featured
Client’s mission
Rejuvenate a 150-room lakeside hotel in the centre of Montreux, a Swiss town known for its jazz festival and its scenic beauty.
Creative Supply challenge
Bring "fresh blood" to a hotel with rich history in a traditional market.
Strategic direction
Reposition the resort as a "cruise without leaving the shore", a concept originally used (but forgotten) in the 80s.
Creative direction
A retro-inspired identity that plays with stripes to give an instantly recognisable look.
The highlight
The creation of the "Mona Marina" offering boat and paddle rental, and a rooftop with a petanque field.
Stéphane Compagnon
- General Manager at Mona
“Very good professional experience. We work brilliantly together, come up with lots of ideas and really get things done!”
Le Temps
“With its new marina, sundeck, food truck and rooms with balconies overlooking the lake, Mona perfectly embodies the spirit of the Dolce Riviera that Montreux has been developing in recent years.”
Lonely Planet
“For a magical experience, head to Mona.”
ELLE India
“A five-minute walk from the station led me to my hotel, Mona, which got a slick new upgrade in 2023.”
Close info
Industry
Hospitality & Retail
Location
Montreux/Switzerland
Services
Branding
Customer Experience
Digital Design
Featured
Client’s mission
Rejuvenate a 150-room lakeside hotel in the centre of Montreux, a Swiss town known for its jazz festival and its scenic beauty.
Creative Supply challenge
Bring "fresh blood" to a hotel with rich history in a traditional market.
Strategic direction
Reposition the resort as a "cruise without leaving the shore", a concept originally used (but forgotten) in the 80s.
Creative direction
A retro-inspired identity that plays with stripes to give an instantly recognisable look.
The highlight
The creation of the "Mona Marina" offering boat and paddle rental, and a rooftop with a petanque field.
Stéphane Compagnon
- General Manager at Mona
“Very good professional experience. We work brilliantly together, come up with lots of ideas and really get things done!”
Le Temps
“With its new marina, sundeck, food truck and rooms with balconies overlooking the lake, Mona perfectly embodies the spirit of the Dolce Riviera that Montreux has been developing in recent years.”
Lonely Planet
“For a magical experience, head to Mona.”
ELLE India
“A five-minute walk from the station led me to my hotel, Mona, which got a slick new upgrade in 2023.”
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Photography credits: Anaël Joly

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