The Hotel Concept Handbook
The essential guide for hoteliers to design cohesive hotel concepts that unify storytelling, service design, guest experience, and beyond.

Drawing on our experience with independent hotels like Le Grand Quartier and Terrass” Hôtel, as well as major groups such as Kempinski and Vienna House, the handbook combines industry expertise with academic rigour.
Developed in partnership with the renowned Ecole hôtelière de Lausanne (EHL), The Hotel Concept Handbook reveals how to craft a distinctive, cohesive, and enduring hotel concept using our proprietary Hotel Concept Framework.
Whether you’re an executive, business owner, or creative leader in hospitality, this handbook offers actionable insights and strategic tools to develop or reinvent your property’s concept with clarity and confidence.
Key Highlights of the Hotel Concept Handbook
- Integrate all critical facets of hotel management and ensure coherence, from storytelling and design to service, marketing, and staff engagement
- Serve as a powerful tool for concept analysis and competitive benchmarking
- Unlock the full potential of your hotel brand with a concept that captivates guests and drives sustainable growth.
The Hotel Concept Handbook

The definitive creative guide from Creative Supply for hoteliers aiming to elevate their property’s market position and operational excellence.


The Hotel Concept Handbook
The essential guide for hoteliers to design cohesive hotel concepts that unify storytelling, service design, guest experience, and beyond.
Drawing on our experience with independent hotels like Le Grand Quartier and Terrass” Hôtel, as well as major groups such as Kempinski and Vienna House, the handbook combines industry expertise with academic rigour.
Developed in partnership with the renowned Ecole hôtelière de Lausanne (EHL), The Hotel Concept Handbook reveals how to craft a distinctive, cohesive, and enduring hotel concept using our proprietary Hotel Concept Framework.
Whether you’re an executive, business owner, or creative leader in hospitality, this handbook offers actionable insights and strategic tools to develop or reinvent your property’s concept with clarity and confidence.
Key Highlights of the Hotel Concept Handbook
- Integrate all critical facets of hotel management and ensure coherence, from storytelling and design to service, marketing, and staff engagement
- Serve as a powerful tool for concept analysis and competitive benchmarking
- Unlock the full potential of your hotel brand with a concept that captivates guests and drives sustainable growth.
DownloadThe Hotel Concept Handbook
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Drawing on our experience with independent hotels like Le Grand Quartier and Terrass” Hôtel, as well as major groups such as Kempinski and Vienna House, the handbook combines industry expertise with academic rigour.
Developed in partnership with the renowned Ecole hôtelière de Lausanne (EHL), The Hotel Concept Handbook reveals how to craft a distinctive, cohesive, and enduring hotel concept using our proprietary Hotel Concept Framework.
Whether you’re an executive, business owner, or creative leader in hospitality, this handbook offers actionable insights and strategic tools to develop or reinvent your property’s concept with clarity and confidence.
Key Highlights of the Hotel Concept Handbook
- Integrate all critical facets of hotel management and ensure coherence, from storytelling and design to service, marketing, and staff engagement
- Serve as a powerful tool for concept analysis and competitive benchmarking
- Unlock the full potential of your hotel brand with a concept that captivates guests and drives sustainable growth.