Hospitality & Retail

Kornhaus

A bold coffee shop branding in Murten/Morat

Industry
Hospitality & Retail
Location
Murten/Switzerland
Featured
Client’s mission
Transform a century-old Kornhaus — once a grain warehouse — into a coffee shop and boutique hotel in the heart of Murten/Morat, a medieval Swiss town.
Creative Supply challenge
Build a modern brand that appeals to both locals and visitors, while staying rooted in the town’s identity.
Strategic direction
A concept anchored in “A coffee shop, cozy rooms – Made in Murten,” celebrating local pride and the town’s close-knit community spirit.
Creative direction
A typography-led identity enriched with playful wordmarks such as “Morabica” and “Downtown Murten,” creating a distinctive and memorable tone of voice.
The highlight
The “Made in Murten” T-shirt became an instant hit, selling out within two weeks of launch.
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