Location
Vufflens-la-Ville/Switzerland
Client’s mission
Introduce a revolutionary pick-an-place robot, making factory automatisation accessible to smaller manufacturers.
Creative Supply challenge
Translate engineering complexity and lingo in a simple and compelling way.
Strategic direction
Position Wyzo as the world’s first sidebot, a category we invented for the occasion.
Creative direction
A friendly visual identity with rounded fonts to signal ease of use and a photographic style inspired by consumer electronics.
The highlight
A Red Dot Design Award for Wyzo and widespread media attention for the story of ‘the world’s first sidebot.’
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