In this insightful interview, Reto Gurtner, visionary leader of Laax, shares his journey of transforming a Swiss mountain resort into a sustainable, innovative, and culturally rich destination. Discover how branding, community, and technology shape the future of alpine tourism.

Interested in Developing Your Destination with Us?

At Creative Supply, we partner with real estate developers, hotel groups and independent hoteliers to craft standout brands and experiences that make a real impact and drive lasting growth.

👉 Contact us to discuss how we can help you build a destination brand people remember.