Youri Sawerschel, founder of Creative Supply, explores the future of destination branding and what it takes to build places that are both compelling for visitors and livable for locals. As AI increasingly personalises travel discovery and overtourism puts pressure on iconic places, traditional destination marketing is no longer enough. In this session, he unpacks the four major shifts transforming the field and introduces Creative Supply’s Destination Making Blueprint™, a framework built around four layers: asset, narrative, experience, and expression. The webinar also presents, for the first time, Creative Supply’s AI-powered destination analysis tool, designed to evaluate how destinations perform in an increasingly competitive and demanding landscape.

Interested in shaping stronger destination brands with Creative Supply?

At Creative Supply, we help destinations, tourism organisations, real estate developers, and place-based brands build clearer positioning, stronger narratives, and more meaningful experiences. Our work combines strategy, branding, and AI-powered insight to help places become more distinctive, desirable, and resilient.

👉 Contact us to explore how we can support your destination or place brand.