In this session, Youri Sawerschel, founder of Creative Supply, examines how branding creates value in real estate developments that must be sold, positioned, and trusted before they physically exist. The discussion looks at when branding truly adds value in real estate and when it does not, and how it can increase perceived value, reduce risk, align stakeholders, and support sales. A case study from Andermatt in the Swiss Alps illustrates how a high-end residential development was positioned for an international audience. The webinar also explores how real estate branding is evolving, from mixed-use developments and urban regeneration to service ecosystems and the growing convergence between real estate, hospitality, and place branding.

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At Creative Supply, we partner with real estate owners and developers to craft standout brands and experiences that make a real impact and drive lasting growth.

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