Webinar: The 8€ flat white: How to brand a coffee shop
Why standing out in specialty coffee requires stronger concepts, deeper local relevance, and brands that go beyond the product itself.

Youri Sawerschel, founder of Creative Supply, looks at what makes a coffee shop brand truly distinctive in a saturated market. The conversation traces the evolution of coffee culture, from commodity coffee to specialty concepts, and explains why meaningful differentiation has become increasingly difficult. Drawing on a project in Switzerland, he shares how a café in a medieval town was transformed into a strong local concept through storytelling, design, and community engagement. The session highlights how thoughtful branding can elevate a simple cup of coffee into a place people connect with.
Interested in Bringing Your Brand Vision to Life with Creative Supply?
At Creative Supply, we partner with hospitality brands, from coffee shops and restaurants to clubs, to craft standout brands and experiences that make a real impact and drive lasting growth.
👉 Contact us to discuss how we can help you build a brand people remember.
Webinar: The 8€ flat white: How to brand a coffee shop

Youri Sawerschel, founder of Creative Supply, looks at what makes a coffee shop brand truly distinctive in a saturated market. The conversation traces the evolution of coffee culture, from commodity coffee to specialty concepts, and explains why meaningful differentiation has become increasingly difficult. Drawing on a project in Switzerland, he shares how a café in a medieval town was transformed into a strong local concept through storytelling, design, and community engagement. The session highlights how thoughtful branding can elevate a simple cup of coffee into a place people connect with.
Interested in Bringing Your Brand Vision to Life with Creative Supply?
At Creative Supply, we partner with hospitality brands, from coffee shops and restaurants to clubs, to craft standout brands and experiences that make a real impact and drive lasting growth.
👉 Contact us to discuss how we can help you build a brand people remember.
Webinar: The 8€ flat white: How to brand a coffee shop
Why standing out in specialty coffee requires stronger concepts, deeper local relevance, and brands that go beyond the product itself.
Youri Sawerschel, founder of Creative Supply, looks at what makes a coffee shop brand truly distinctive in a saturated market. The conversation traces the evolution of coffee culture, from commodity coffee to specialty concepts, and explains why meaningful differentiation has become increasingly difficult. Drawing on a project in Switzerland, he shares how a café in a medieval town was transformed into a strong local concept through storytelling, design, and community engagement. The session highlights how thoughtful branding can elevate a simple cup of coffee into a place people connect with.
Interested in Bringing Your Brand Vision to Life with Creative Supply?
At Creative Supply, we partner with hospitality brands, from coffee shops and restaurants to clubs, to craft standout brands and experiences that make a real impact and drive lasting growth.
👉 Contact us to discuss how we can help you build a brand people remember.







