The Brand Story Canvas – Strategic Tool for Storytelling
The proven brand strategy tool that guides you step-by-step to craft powerful brand stories.

Developed by Creative Supply’s branding experts, the Brand Story Canvas is a strategic tool designed to help leaders and teams analyse, structure, and craft compelling narratives that align their vision with their audience.
Built around 7 powerful narrative elements, the Brand Story Canvas transforms scattered ideas into a clear, cohesive story containing all the key ingredients of a successful brand narrative.
Trusted by leading institutions including HEC Paris, EPFL, and ESSEC, the tool is widely used for both repositioning established brands and launching new ventures.
Key benefits of using the Brand Story Canvas
- Learn a clear, step-by-step approach to strategic storytelling that amplifies your brand’s voice
- Develop narrative tension to drive deeper customer engagement and solidify your market positioning
- Align diverse internal perspectives into one compelling, unified narrative
- Bridge your brand story with your marketing and content strategy to create a more consistent brand experience.
The Brand Story Canvas – Strategic Tool for Storytelling

Discover the Brand Story Canvas — Creative Supply's proven tool for structuring and crafting brand stories that connect your vision with your audience.


The Brand Story Canvas – Strategic Tool for Storytelling
The proven brand strategy tool that guides you step-by-step to craft powerful brand stories.
Developed by Creative Supply’s branding experts, the Brand Story Canvas is a strategic tool designed to help leaders and teams analyse, structure, and craft compelling narratives that align their vision with their audience.
Built around 7 powerful narrative elements, the Brand Story Canvas transforms scattered ideas into a clear, cohesive story containing all the key ingredients of a successful brand narrative.
Trusted by leading institutions including HEC Paris, EPFL, and ESSEC, the tool is widely used for both repositioning established brands and launching new ventures.
Key benefits of using the Brand Story Canvas
- Learn a clear, step-by-step approach to strategic storytelling that amplifies your brand’s voice
- Develop narrative tension to drive deeper customer engagement and solidify your market positioning
- Align diverse internal perspectives into one compelling, unified narrative
- Bridge your brand story with your marketing and content strategy to create a more consistent brand experience.
DownloadThe Brand Story Canvas – Strategic Tool for Storytelling
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Developed by Creative Supply’s branding experts, the Brand Story Canvas is a strategic tool designed to help leaders and teams analyse, structure, and craft compelling narratives that align their vision with their audience.
Built around 7 powerful narrative elements, the Brand Story Canvas transforms scattered ideas into a clear, cohesive story containing all the key ingredients of a successful brand narrative.
Trusted by leading institutions including HEC Paris, EPFL, and ESSEC, the tool is widely used for both repositioning established brands and launching new ventures.
Key benefits of using the Brand Story Canvas
- Learn a clear, step-by-step approach to strategic storytelling that amplifies your brand’s voice
- Develop narrative tension to drive deeper customer engagement and solidify your market positioning
- Align diverse internal perspectives into one compelling, unified narrative
- Bridge your brand story with your marketing and content strategy to create a more consistent brand experience.