Industry
Institutions & Business Services
Location
Abu Dhabi/United Arab Emirates
Client’s mission
Enhance the visibility and credibility of the Khalifa International Award for Date Palm and Agricultural Innovation (KIADPAI), a non-profit organisation founded by the government of the UAE.
Creative Supply challenge
To unify and elevate the brand image of KIADPAI, ensuring it effectively communicates its multifaceted mission to diverse regional and international audiences.
Strategic direction
Position KIADPAI as a global leader in agricultural innovation, emphasizing its pivotal role in combating climate change, alleviating poverty, and preserving cultural heritage.
Creative direction
Blend Arabic calligraphy with modern illustration to create a brand identity that is both forward-thinking and deeply rooted.
The highlight
The brand developed for KIADPAI was showcased on the UAE booth at the COP27 conference in Sharm El-Sheikh in Egypt in 2022.
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