Industry
Institutions & Business Services
Client’s mission
Better position ESSEC Global MBA and custom programmes to stand out in a competitive executive education market.
Creative Supply challenge
Highlight the uniqueness of each programme while maintaining alignment with the ESSEC umbrella brand.
Strategic direction
Develop sub-brands for each programme, each featuring a distinct micro-narrative tailored to its audience.
Creative direction
Refine the ESSEC brand identity with updated shapes, imagery, and layout principles to reflect a modern and timely offering.
The highlight
Significant increase in programme interest and more qualified applicants within the first admissions cycle post-launch.
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