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Blog Post - Type A
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Branding innovation – A unique idea is not enough

Branding innovation – A unique idea is not enough

Having an innovative product is all well and good, but without smart positioning and a well-chosen frame of reference it will go the same way as so many other great ideas – ignored and forgotten.
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Branding innovation – A unique idea is not enough

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Blog Post - Type A
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Bringing emotion to B2B communication

Bringing emotion to B2B communication

From Volvo Trucks to technology expert BÜCHI, this article looks at how B2B companies are quietly reinventing the way they communicate, blending factual content with creative impact.
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Bringing emotion to B2B communication

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B2B
Blog Post - Type A
Branding Innovation – Don’t Just Build an Audience, Build a Community|||||
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Branding innovation – How to build a community

Branding innovation – How to build a community

Two Swiss brands, Punkt. and Swiss Side, show us that building an audience is not only about focussing on the product or service on offer, but also on the cause behind it and the community around it
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Branding innovation – How to build a community

Branding Innovation – Don’t Just Build an Audience, Build a Community|||||
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Blog Post - Type A
Hotel Concept Development - agency||Hotel Concept Development||||||||||||||
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Hotel concept development - the ultimate online guide

Hotel concept development - the ultimate online guide

Everything you need to know about hotel concepts – from the strategic level down to the day to day operations.
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Hotel concept development - the ultimate online guide

Hotel Concept Development - agency||Hotel Concept Development||||||||||||||
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Blog Post - Type A
brand story canvas, brand strategy|Brand Story Canvas||||
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Creating brand stories with the Brand Story Canvas

Creating brand stories with the Brand Story Canvas

Discover our essential tool to build compelling brand stories.
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Creating brand stories with the Brand Story Canvas

brand story canvas, brand strategy|Brand Story Canvas||||
Branding
Handbooks & Tools
Blog Post - Type A
3 things we learned about building education brands|3 things we learned about building education brands|3 things we learned about building education brands|3 things we learned about building education brands
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3 things we learned about building education brands

3 things we learned about building education brands

Over the past years, we got the privilege to work on many brand strategy projects in the education industry.
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3 things we learned about building education brands

3 things we learned about building education brands|3 things we learned about building education brands|3 things we learned about building education brands|3 things we learned about building education brands
Education
Blog Post - Type A
|Destination branding: Why branding your location matters as much as branding your hotel|
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Brand your location before your hotel

Brand your location before your hotel

When considering how to attract guests, most hotel operators focus on selling the hotel’s attractiveness. But do you really go to Paris for its hotels or the city itself?
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Brand your location before your hotel

|Destination branding: Why branding your location matters as much as branding your hotel|
Hospitality
Blog Post - Type A
|Micro-branding for hotels|
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Global branding is dead. Micro-branding is next.

Global branding is dead. Micro-branding is next.

Often in the hotel industry, branding is perceived as the “art of putting a logo everywhere”.
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Global branding is dead. Micro-branding is next.

|Micro-branding for hotels|
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Blog Post - Type A
3 ways to power your start-up with storytelling|3 ways to power your start-up with storytelling|Youri Sawerschel - Branding Expert
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3 ways to power your start-up with storytelling

3 ways to power your start-up with storytelling

How do you do get your brand message across in a digitally crowded world with limited time and budgets? In short, storytelling.
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3 ways to power your start-up with storytelling

3 ways to power your start-up with storytelling|3 ways to power your start-up with storytelling|Youri Sawerschel - Branding Expert
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Blog Post - Type A
The impact of 10 years of tech innovations on the hotel guest experience|
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The impact of 10 years of tech innovations on the hotel guest experience

The impact of 10 years of tech innovations on the hotel guest experience

What is the impact of technology on the hotel industry?
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The impact of 10 years of tech innovations on the hotel guest experience

The impact of 10 years of tech innovations on the hotel guest experience|
Hospitality
Downloadable Resource - Type B

Brand Storytelling Handbook

The definitive handbook to craft brand stories that stick, spread, and sell. Discover how to build a powerful brand story that sparks interest, arouses emotions and gives your organisation a competitive advantage. Every time.
7 elements in the Brand Story Canvas to structure your narrative
4 storytelling use cases across business stages
30+ brands featured, from Hermès to Airbnb
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Handbooks & Tools
Branding
Downloadable Resource - Type B

The Brand Experience Blueprint

The ultimate tool to create your hospitality concept from the ground up.
8 dimensions covering story, space, culture and more
Aligns internal teams with external perception
Taught at top schools including EHL, ESSEC and HEC Paris
Downloaded 1000+ times
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Branding
Customer Experience
Handbooks & Tools
Downloadable Resource - Type B

Hotel Concept Handbook

The ultimate handbook for hoteliers in search of a creative fix for their property.
5 trends disrupting the hospitality industry
7 elements in the Hotel Concept Framework
25+ hotel concept featured
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Handbooks & Tools
Downloadable Resource - Type B

Sustainable Branding Guidebook

An essential read for business owners and executives looking to build a genuine sustainable brand.
5 principles to create a “responsible brand"
1 analysis tool to map your company
20+ brands featured
Made in collaboration with Eqlosion
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Handbooks & Tools
Branding
Downloadable Resource - Type B

Hotel Concept Framework

The essential tool to build compelling hotel concepts.
Gain a better understanding of what goes into a good hotel concept, and how its constituent elements come together
Acquire an essential tool to guide the development or refurbishment of a hotel
Align all stakeholders (staff, investors, journalists, etc.) around one clear concept
Stand out from the crowd with a holistic vision that goes far beyond interior design
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Handbooks & Tools
Downloadable Resource - Type B

Perspectives on B2B Branding

The essential read for business owners looking to understand the latest developments in B2B Branding.
6 branding trends affecting B2B businesses
20+ insights from Swiss B2B executives
5-step process to create a winning brand strategy
Exclusive recommendations from Creative Supply
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B2B
Handbooks & Tools
Downloadable Resource - Type B

The Brand Story Canvas

Our flagship tool to build compelling brand stories
7 components to create your brand story
#1 tool to create brand stories
Taught at business schools (HEC Paris, EPFL, ESSEC)
Perfect for team workshops
Download

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Brand Story Canvas - Creative Supply||
Handbooks & Tools
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