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Downloadable Resource - Type B
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The Brand Story Canvas
Our flagship tool to build compelling brand stories
7 components to create your brand story
#1 tool to create brand stories
Taught at business schools (HEC Paris, EPFL, ESSEC)
Perfect for team workshops
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The Brand Story Canvas
Handbooks & Tools
Downloadable Resource - Type B
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Perspectives on B2B Branding
The essential read for business owners looking to understand the latest developments in B2B Branding.
6 branding trends affecting B2B businesses
20+ insights from Swiss B2B executives
5-step process to create a winning brand strategy
Exclusive recommendations from Creative Supply
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Perspectives on B2B Branding
B2B
Handbooks & Tools
Blog Post - Type C
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TEDx: How to brand anything
The way we value things depends on how we perceive them. But can we actually change perception? Creative Supply's founder, Youri Sawerschel, showcases the art and science of branding and the central role it plays in creating perceived value. To illustrate his point, Youri transforms a random pen into a meaningful brand. Backed by powerful storytelling and brilliant visuals, Youri’s talk is a masterful display of the power of brands.
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TEDx: How to brand anything
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