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Blog Post - Type A
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3 Ways To Boost Your Employer Branding
Employer branding is currently the top agenda item for many global companies. According to a LinkedIn survey, 56% of employees consider a company’s reputation as the most important criteria when considering a new job.
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3 Ways To Boost Your Employer Branding
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Downloadable Resource - Type B
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Hotel Concept Handbook
The ultimate handbook for hoteliers in search of a creative fix for their property.
5 trends disrupting the hospitality industry
7 elements in the Hotel Concept Framework
25+ hotel concept featured
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Hotel Concept Handbook
Handbooks & Tools
Blog Post - Type A
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How Swiss B2B companies can battle commoditization
Swiss B2B companies are being forced out of a number of industries. Find out what strategies they can implement to reverse the trend.
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How Swiss B2B companies can battle commoditization
B2B
Downloadable Resource - Type B
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Hotel Concept Framework
The essential tool to build compelling hotel concepts.
Gain a better understanding of what goes into a good hotel concept, and how its constituent elements come together
Acquire an essential tool to guide the development or refurbishment of a hotel
Align all stakeholders (staff, investors, journalists, etc.) around one clear concept
Stand out from the crowd with a holistic vision that goes far beyond interior design
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Hotel Concept Framework
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Blog Post - Type A
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How B2B companies brand with limited resources
Discover how B2B companies can optimise their branding resources, and how good branding is less dependent on budget, and more on good strategy.
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How B2B companies brand with limited resources
B2B
Blog Post - Type A
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Branding innovation – The art of brand anchoring
For innovation to thrive it needs to be in harmony with your brand anchor – even if that means creating a new one altogether
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Branding innovation – The art of brand anchoring
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Blog Post - Type A
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The ambivalent appeal of the Swiss brand for B2B companies
Discover how the Swiss brand affects B2B companies, and how they can use “Swissness” to their advantage, without depending on it.
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The ambivalent appeal of the Swiss brand for B2B companies
Branding
B2B
Blog Post - Type A
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Why B2B companies should embrace transparency
A mix of social, political and environmental changes are pressuring B2B companies to be more open about their business. If paired with a proper brand strategy, this could be a good thing.
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Why B2B companies should embrace transparency
B2B
Branding
Blog Post - Type A
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Make your B2B company win the global talent war
Beyond the swanky amenities and flexible workday schedules, we look at how, when done right, employer branding can rejuvenate a workforce – and help B2B companies win the global talent war.
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Make your B2B company win the global talent war
B2B
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