Grow your mind

Grow your business

Brand storytelling can be used at any stage in a company’s life: when starting out on a new venture, when repositioning an existing business, or when strengthening an established one. Brand storytelling is a strategic tool that aligns all stakeholders around a common understanding of an organisation’s role. Ultimately, storytelling creates value for companies by improving the customer-brand relationship and increasing brand awareness and brand loyalty. Here are four situations in which storytelling can come in handy.

Setting the context is a prerequisite to any good brand story. In a broad sense, context refers to all of the external forces impacting your organisation, whether political, economical, technological etc.

Brand creation is gaining importance and popularity in the education sector, from private schools to continuous learning programs. Let’s shed some light.

A well-crafted brand strategy can have a positive impact all throughout a company, from human resources to sales, marketing and communications. In this article, we will show you how each component of the brand strategy can be leveraged to foster strong connections with other companies.

Just knowing the mission and purpose of your brand isn’t enough. You need to be able to communicate it in a coherent, enticing and relatable manner to draw audiences in. In this article we share with you what makes a compelling narrative.

Creating smart content is crucial in building a strong B2B brand. Whether it’s industry conferences, white papers on a new trend, educational videos or a new corporate presentation, content can help you strengthen your brand positioning, improve your reputation, increase the perceived value of your products or services and, ultimately, raise your price in the process.

In a world oversaturated with brands, it helps to stand out with a design that captures your best angles. Your look and feel should not only speak to who you are but appeal to your audience.